Going native

January 7, 2010

A recent presentation from America’s Pew Internet entitled “Network Learners” demonstrates why we have to be imaginative when it comes to employing the new media and not just treat it like  newspapers, TV or the media we’ve been used to since people learned to communicate.

What is most interesting is the development of the digital natives themselves. They have developed, as one would expect, within the technology they’ve grown up with. So, as I’ve always argued, trying to focus on generation X, Y, Z or whatever it is, from a government approach, is an impossible task, since the goal posts are far from stationary.

So what do governments do in the circumstances? I don’t have a specific answer, but I believe that if we are to jump on every passing development, we’ll waste further money on top of that which already been wasted on poorly planned e-government. That’s not to say we don’t experiment with them, if we have time, or watch out that they don’t become more than a fad but I suspect there are a lot more to come before we get an answer!

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Social Media Analytics

January 5, 2010

I took the simple approach to social media metrics in a recent posting but jumping across to the “Occam’s Razor” blog I get another view from Avinash Kaushik, the evangelist at Google.

Avinash provides an analysis of some of the current analytic tools around for Twitter, but he does point out that he picks out the metrics important to his personal strategy. That’d be the next question – how many of us actually have a strategy for Twitter? I do and it’s a very simple one, so I only need a simple metric – mine’s about broadcasting my other research instruments, so I’m actually less conversational than some.

There were actually 23 comments against the lengthy post, so a fair few other proposals for other tools such as the Whuffie Bank but importantly it’s accepted that social media analytics is not about the “single source of truth”, as one commentator put it, it’s about knowing what you are doing and then employing what measures you discover to give you the feedback you need!

So, Twitter becomes an art form in its own right, along with the analysis!

I’ll stick to the simple method, with all the academic stuff I don’t have too much time to play…

Happy experimenting!

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Measuring social media

December 23, 2009

A long time ago, in social media terms, the Guardian published a piece about the 1% rule (Guardian 20 July 2006). The piece was picked up in a recent http://europa-eu-audience.typepad.com/ entry entitled “What is the 0.9% rule?” These were all to do with how much comment is made upon Inernet posts and what standard vale can be placed upon this. The Europa-eu piece also picked up a recent David Berkowitz post  on MediaPost entitled “100 Ways to Measure Social Media“.

In my own paper, accepted for Ethicomp 2010, that I’m currently completing, I’ve considered a few of the simple metrics I’ve employed to keep track of my own research blog. I certainly wouldn’t have time to record a hundred or anywhere near that! But perhaps they may provide some experimental data for someone with time on their hands, which I don’t currently. We do need to consider whether time invested in the social media is worth it and whether it can become anymore than ‘vanity’ publishing.

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