Social Media Analytics

January 5, 2010

I took the simple approach to social media metrics in a recent posting but jumping across to the “Occam’s Razor” blog I get another view from Avinash Kaushik, the evangelist at Google.

Avinash provides an analysis of some of the current analytic tools around for Twitter, but he does point out that he picks out the metrics important to his personal strategy. That’d be the next question – how many of us actually have a strategy for Twitter? I do and it’s a very simple one, so I only need a simple metric – mine’s about broadcasting my other research instruments, so I’m actually less conversational than some.

There were actually 23 comments against the lengthy post, so a fair few other proposals for other tools such as the Whuffie Bank but importantly it’s accepted that social media analytics is not about the “single source of truth”, as one commentator put it, it’s about knowing what you are doing and then employing what measures you discover to give you the feedback you need!

So, Twitter becomes an art form in its own right, along with the analysis!

I’ll stick to the simple method, with all the academic stuff I don’t have too much time to play…

Happy experimenting!