Six stage digital engagement

May 27, 2012

Thanks to GovTech for pointing me to CivicPlus’s attempt to sell web services to government by telling them there are six stages to engagement. It’s actually a US company so the questionnaire involved is focused on the needs of US citizens but even so is quite amusing by its assumptions. I thought I’d complete it as a citizen (one of the choices), and after a few minutes had done it! If only life were that easy…

CivicPlus label the six stages – static, emerging, active, receptive, participatory and fully-engaged and I state again, if only matters we that simple…