Quoting the obvious

October 28, 2012

It’s probably a decade since I first had anything to do with Agilisys but it was interesting to see that they are still around, and apparently thriving, although the management team seems to have largely changed. What was obvious was that even at the launch of their new platform, Agilisys Digital, the employment of a Google guru doesn’t always work when Joel Lohrey, Industry Head of Education, Government and Non-Profit at Google, comes along and states the obvious. The launch and presentation are picked up in Digital by Default News where Lohrey ‘reveals’ his hints to councils:

  • Focus on the user
  • Use analytics to determine what point online drops off to offline
  • Make it mobile
  • Innovate discretely
  • Fix My Street (and a US equivalent) are good examples

I wasn’t present and Lohrey may have picked up on this but focusing on the user and the analytics are only of value if one acts upon what one learns and these actions become the discrete innovations. Why I am gobsmacked is because I wonder if this is all the great god Google can teach us? I do hope not. I realise councils cannot and should not carry out some of the optimizing and juggling that Google is apparently capable of and have to play a clean game, but there must be some real lessons?

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