Matt Labash in The Weekly Standard of 4 June 2012 reported upon an event at MIT in a piece entitled The Meme Generation. The event was the third biennial ROFl conference that brings together memes and those that study them. What has this to do with e-government? It’s just that it gave me food for thought – one of those involved, Bear Vasquez aka Double Rainbow Guy, had moved on from filming rainbows to filming the crowd filming him (in duplicate). This made me think that if this is the way forward for memes, what might be the direction for all the social media wonks in government – “mirror, mirror on the wall…”.