Six stage digital engagement

Thanks to GovTech for pointing me to CivicPlus’s attempt to sell web services to government by telling them there are six stages to engagement. It’s actually a US company so the questionnaire involved is focused on the needs of US citizens but even so is quite amusing by its assumptions. I thought I’d complete it as a citizen (one of the choices), and after a few minutes had done it! If only life were that easy…

CivicPlus label the six stages – static, emerging, active, receptive, participatory and fully-engaged and I state again, if only matters we that simple…


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