One of the columnists in the New Statesman magazine is Professor David Blanchflower, of Dartmouth College, New Hampshire, USA and the University of Stirling, Scotland. I’m no expert in economics but since my son is a student of it, I’ve tried to grasp the fundamentals, which Professor “Danny” Blanchflower is excellent at providing.
A recent column (9 November 2009) was entitled “Happiness is U-shaped“, which I initially didn’t associated with my own research, but after some pondering did. Prof. Blanchflower is the guru of happiness economics, which in the current climate must require a great deal of faith or optimism.
The question posed in Prof. Blanchflower’s surveys is – ” On the whole, are you very satisfied, fairly satisfied, not very satisfied or not at all satisfied with the life you lead?” The first point for me that this is a four point scale with no middle ground for fence-sitting, the second point is that this is not much different from asking people about the service they are getting and whether they are satisfied.
More support for a simple satisfaction measure, if I’m not mistaken.