More on Parity

I got hold of the previously mentioned report from Parity today. It sheds some additional light but it still confirms my view that despite surveying a thousand people there’s something basically wrong with the study.

The researchers need to understand what people do online, what people do offline, and why; which is something they fail to do in this study!

Shopping online cannot and never will be the same as booking a hospital appointment. In the last two years I’ve made dozens of hospital appointments and even if you don’t want it to be, its different than buying a CD.

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2 Responses to More on Parity

  1. Grant says:

    “Shopping online cannot and never will be the same as booking a hospital appointment. In the last two years I’ve made dozens of hospital appointments and even if you don’t want it to be, its different than buying a CD”

    I really don’t see the major difference. I buy contact lenses online – a shopping transaction whereby the supplier keeps my prescription between re-orders on my request. I can also book in for my regular (3 monthly) blood donations online ; though my local health department website is such a shambles, I generally don’t bother.

    My young daughter broke her arm recently, and having gone through a process of several appointments, my general feedback (if I had been asked!) would be that I wanted more electronic interaction. For instance I got appointment dates confirmed by snail mail, but would have preferred email so I could copy & paste into my calendar. SMS reminders would have been useful as well. Funny thing is that every department seem to have different levels of capability to interact electronically

    • I may have been a little strong in that comparison but what you are saying is that it would have been more convenient for you.
      In my instance the hospital send me a letter, I telephone and speak to them, they offer me the available dates, one is then booked and I recieve a letter confirming the date. Seems it might be easy to do electronically but I suspect not, when everything and everyone is taken into account. I’m sure we’ll get there but is the value there for the majority at the moment?
      I had a similar one when my GP practice offered online prescription renewals – great if you could go in and collect the script, no good if you couldn’t – it also messed up if you did it different ways on different occasions.

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