Having wondered in the last blog if I was a lone voice crying in a wilderness, it now appears even less so! Not hot news but current and relevant is the fact that the Government of Victoria, Australia has taken out a two year licence on the Canadian Common Measurements Tool (CMT)! The CMT is a set of survey questions and scales that allow individual agencies to survey their own customers’ satisfaction and identify service delivery improvements for service users. This follows on the Government of South Australia doing the same thing but Victoria is frequently seen as a leader in matters e-government.
My personal view is that whilst the CMT might be a great instrument for large governments its a little too big for those without the resoiuces to act upon the feedback.
A further reinforcement was reading relatively recent papers such as Understanding Customer Experience by Christopher Meyer and Andre Schwager (Harvard Business Review, February 2007), which demonstrates a move from thinking about customer relationship management to customer experience management. Schwager is a founder of Satmetrix Systems that actually produces software to collect customer feedback.
I believe government organizations, despite being in a different market, need to collect the satisfaction data but instead of comparing with competitors, allow for the gap with public expectation and monitor changes and feedback across channles. If expectation levels are managed honestly and the gap identified, management can then be attempted for any major variance. This needs to be done across all public facing channels to ensure adequate resourcing.
Primarily there is a need to be realistic with expectations.